SEO

SEO, like old fashioned PR,  is the ability to shout louder than your competitors to catch Google’s ear.  In the old days that was pretty simple to do - site submissions, make sure your code was readable by a search-bot, then generate enough links by whatever means to gain credibility. 

None of that works so much today. Today SEO is a blend of original content and genuine links that display integrity.  You game the system at your peril. 

We understand how search engines think and how to engage with them in a meaningful way, so as to benefit you and them and the end user looking for your product or service. 

In fact we see SEO as a natural extension of digital PR and work closely with PR agencies to keep you front and central of Google's algorithm.